Connect People by building Community
Everything comes down to people. People inside and outside the organization. Serve them by building a community. Ultimately, the community, whether they are being served or not, they will decide if the brand deserves to be trusted.
Why many smart organizations values Employer Branding
Today’s talents are those who want to work with a brand they love. Surveys show that engaged employees are 20-40% more effective! Motivated and engaged employees perform better, have greater capacity, are more loyal, take care of their own skills and competence, and are strong brand ambassadors in and outside work. They are flexible, and they are intrinsically motivated for their own, the team’s, and the brand’s success. When served well, they are the company’s greatest and most valuable asset.
And perhaps the most important reason for implementing an Employer Branding stratey is that Brand strategy has no value if the people aren’t living the brand.
An agency or a consultant can be of great assistance in developing a brand strategy, but it has no value unless it is adhered to and permeates the entire company. A strong brand is the foundation of a strong company.
Employees and customers expect companies, leaders and organizations to use their platforms to build warm and secure communities. Those who do so will be the winners of the future.
Strong companies build strong communities.
People have always sought community, therefore companies must continuously find ways to strengthen relationships. Not primarily between the brand and people, but between the people. This can be achieved by cultivating a brand that everyone loves, and making the brand the core of the community.
People read brands between the lines. They understand and experience the company - not through words, but through it’s actions. Every single touchpoint in every channel plays a significant role. Strong companies make brand strategy the core of the company, and by doing so they attract people both inside and outside the company.